Posts Tagged ‘customer engagement’

Even the most diplomatic leaders butt heads with clients sometimes. As CXO of Attack!, an experiential marketing agency, I know I’ve had my share of miscommunication (especially with CMOs) over the years. That’s why I’ve come to rely on some very specific tactics that help me align with my clients and keep the lines of…

As a business owner, you’re already aware that your customers are the lifeblood of your business. And that’s why it’s important that you engage with them. The problem is there are plenty of companies out there who just don’t understand the importance of engagement and insist on shoving sales pitches down the throats of their…